Tru Western was founded in 1969, based on agreements made by handshakes and a deep belief that every scent would be genuinely created with a strong dedication to excellence.
Modern and Woodsy: Inspired by vintage bourbon, the perfumer infused notes of grey suede, shaved white woods, and fresh sage to form this unmistakably iconic blend with a strong, masculine scent.
Warm & Masculine: Leather #2 Small Batch is a contemporary men's cologne expertly crafted with soft, leathery warmth and smooth sexy woods. This scent is our iconic signature not soon forgotten
Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about.
Authentic & Strong: Leather is an authentic and strong symbol of the American West heritage that runs deep in the lifestyle of any modern cowboy. This collection of men’s cologne brings that lifestyle to the forefront.